The page carries no JSON-LD structured data
Updated
What this check looks for
No JSON-LD was found. Structured data is optional — it makes a page eligible for enhanced result formats, and its absence costs nothing beyond that eligibility.
Why it matters
Without structured data a result is a plain title, URL and snippet. With it, and only for the types that still have a surface, a result can carry ratings, breadcrumbs, prices or event dates — which changes how much of the results page it occupies.
What it costs your score
This check never deducts. It reports a fact — or reports that something could not be verified — and is shown on the report without moving the score.
- Severity
- info
- Default confidence
- confirmed
- Status when triggered
- info
- Deduction
- 0 points
- Family cap
- none
- Category
- SEO
- Module
- Seo audit
- Fix owned by
- user
- In the ruleset since
- 2026.09
Technical detail
We examined JSON-LD only, and found none.
**Microdata and RDFa were not examined**, so this is not a statement that the page has no structured data of any kind. Both are still understood by search engines. JSON-LD is Google's recommended format and is the one this check reads.
Structured data does not improve ranking. What it does is make a page *eligible* for a rich result, and eligibility is not a guarantee: Google decides per query whether to show one.
Which types are worth adding depends on the page. As of September 2026, Article, BreadcrumbList, Product, Organization, Event, Recipe, LocalBusiness, JobPosting, Review and SoftwareApplication all still produce a surface. FAQPage and HowTo no longer do.
Mark up what the page genuinely is. Markup that does not match the visible content is a spam-policy violation, and the sanction is the loss of rich results across the site rather than for the page.
Standards and references
Test this on your domain
Run the check that produces this finding, on its own, against any domain.