The heading levels skip a level
What this check looks for
The page jumps from one heading level to a level more than one below it — an <h4> directly under an <h2>, for example. A reader navigating by heading has no way to tell whether something was missed.
Why it matters
Screen readers announce heading levels, and a skipped level reads as a gap in the document — as though a section were missing. It is usually a styling decision leaking into the structure.
When the check passes, your report says: “Heading levels descend one step at a time”.
What it costs your score
When this check fails it removes 4 points from your SEO score, before the status, confidence and repeat multipliers are applied. SEO carries a weight of 5 in the overall score.
It shares the seo.content family ceiling of 15 points: however many findings that family produces, together they cannot remove more than that from SEO. One underlying problem showing up in several places is still one problem.
- Severity
- low
- Default confidence
- high
- Status when triggered
- warn
- Deduction
- 4 points
- Family cap
- seo.content · 15
- Category
- SEO
- Module
- Seo audit
- Fix owned by
- user
- In the ruleset since
- 2026.09
How to fix it
Use the next heading level down, and style it rather than choosing the element by size.
Heading levels describe structure; skipping one reads to a screen reader as a section that is missing.
Find the skipped heading and change it to the level that follows the one above it.
Apply a class for the size you wanted. The element is structure; the class is appearance.
Check templates and components rather than only the page — a component that hard-codes a level produces this wherever it is reused.
How to confirm it worked
Re-run this check — the skip should no longer be reported
A named slot like ‹domain› — and the braces left in the configuration below — is filled in with your own values when this rule appears on a report.
Technical detail
‹skips›
The usual cause is choosing a heading element for how it looks: <h4> because the design wants smaller text. The element carries structure and the class carries appearance, so the fix is to use the correct level and style it — <h3 class="text-sm"> says the same thing to a reader and the right thing to a screen reader.
This is primarily an accessibility finding and is scored as a small one. WCAG 2.2 does not require unbroken heading sequences at level A, but the technique is a documented way of meeting the criteria on headings and structure, and it is cheap to do correctly.
Climbing back up a level — an <h2> after an <h3> — is normal and is not reported: that is a new section starting, not a gap.
Standards and references
Test this on your domain
Run the check that produces this finding, on its own, against any domain.
Other seo audit checks
- The page declares more than one canonical URL
- The canonical URL cannot be used
- The page declares no canonical URL
- The canonical URL points at a different page
- The page has no h1 heading
- The page has more than one h1
- An hreflang annotation is not valid
- The hreflang set does not include this page
- The page's declared language is not a well-formed language tag
- The page does not declare what language it is written in
- Images on the page have no alt attribute
- robots.txt blocks this page from being crawled